Institutional Advertising
The Video overview shows the various stages of the projecting and production of advertisments to be disseminated through the Agency's social channels or other technological methods and tools in order to enhance the visibility and status given to the role played by ADM in protecting production and commercial activities and in support of the “Country System”.
The key steps that lead to the choice of the issues to be addressed, the messages to be conveyed and the communication methods most suitable for disseminating the selected contents, are all briefly described.
